Background
Gogiya is a Korean barbecue restaurant where friends and family gather around sizzling grills. As part of the 100th Brief Collab design challenge by Designer Briefs and House of Boring, I was invited to create a website design that captured the energy, culture, and appetite-driven experience of the brand.
Core problem
Korean barbecue is a full sensory experience — the sizzle, the smoke, the communal energy around the table. The challenge was translating that into a single screen. Most restaurant websites feel static and forgettable. This one needed to make you hungry the moment it loaded.
Our Process for Gogiya
Every project at Kreeative starts in the same place — understanding the feeling before touching the design. We don't open Figma or Framer until we know exactly what emotion we are trying to create and who we are creating it for.
For Gogiya the feeling was clear from the start. Warmth. Hunger. Community. The kind of energy that fills a room when the grill starts sizzling and everyone leans in.
From there every decision — the photography, the typography, the copy, the layout — was made to serve that feeling. Nothing added for decoration. Everything there for a reason.
Steps Taken
01 - Hero Design
A full-bleed food photograph of bulgogi front and centre — no distractions, no clutter. The food does the talking. Typography sits confidently over the image without competing with it.
02 - Logo and Typography
The Gogiya wordmark mixes bold Latin characters with Korean script and a playful character illustration — bridging cultures while keeping the brand fun and approachable. Every type choice felt deliberate and alive.
03 - Copywriting Direction
Never miss a delicious bulgogi. One line. That is all it needed. Short, confident, and it makes you want to click Order Now immediately.
04 - Colour and Mood
Clean whites and natural food tones let the photography breathe. Nothing fights for attention. The brand feels fresh, modern, and premium without losing its warmth and personality.
Key Deliverables
Hero section web design
Logo and wordmark treatment
Typography system mixing Latin and Korean script
Art direction and layout
Call to action design
Results and Impact
Submitted as part of the 100th Brief Collab design challenge — a global competition bringing together creatives from around the world around a single brief.
A project that pushed the boundaries of what a restaurant website can feel like. Bold, cultural, and built to make anyone who sees it immediately hungry.